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The Q2 2026 Medical Device Mass Tort Television Advertising Trends Report reflects continued growth in plaintiff advertising activity across the medical device sector, with total ad volume increasing 8% and estimated spending rising 12% compared to the previous quarter.

Medical device mass tort TV advertising saw a strong start in Q1 2026, with roughly 1,200 ads in January, but activity declined steadily through March, driving the quarter to the lowest overall ad volume and spend levels in over a decade.

AdvaMed’s Q4 2025 medical device litigation TV advertising report shows a strong start to the quarter followed by a typical year-end slowdown. Ad volume declined 6% from Q3, but total spending increased 6%, with November reaching a new monthly high of approximately $280K.