AdvaMed’s Q4 2025 medical device litigation TV advertising report shows a strong start to the quarter followed by a typical year-end slowdown. Ad volume declined 6% from Q3, but total spending increased 6%, with November reaching a new monthly high of approximately $280K. Pelvic mesh remained the most advertised product, while hernia mesh led in overall spend, exceeding $431K. Advertising for implanted medication ports and military earplugs declined, and hip implant ads were absent for the second consecutive quarter, suggesting a potential shift in litigation focus.
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