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Medical Device Mass Tort TV Ad Trends - Q2 2023 - 7.31.23

Estimated spending on medical device claims solicitation advertising increased dramatically from the first to the second quarter, when $4.25 million was spent to air these ads during television programming throughout the nation. • In June alone, spending on these ads skyrocketed from the prior month to more than $3 million—the highest in a month since October 2019. • More than 12,000 television advertisements soliciting medical device injury claims aired in the second quarter of 2023—roughly the same number that aired in the first quarter.

Medical Device Mass Tort TV Ad Trends - Q1 2023 - ET - 5.2.23

More than 12,000 television advertisements soliciting medical device injury claims aired in the first quarter of the year, but this was less than half that of the previous quarter. In the first quarter from January through March, over $1.3 million was spent to air these litigation-related ads and this was just over half what was spent on these ads during the October through December period.  Monthly first-quarter advertising peaked in January by measure of both ad count and estimated ad spending when nearly 4,400 ads aired at a cost of about $610,000.

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